alpine style affiliate marketing
A peak standing above a sea of cloud
The approach

Light = Fast

Alpine climbing is a style: carry only what you need, move fast, and reach the summit without hauling gear you didn't need in the first place.

The old way of running affiliate programs is siege style. Big teams, a mountain of deliverables, months of setup before you see a dollar of revenue. We're alpine style. Same summit, less weight, and you get there sooner.

Scope

What we do,
and what we don't.

We run affiliate programs. That's it, on purpose.

In scope

Affiliate, end to end

Program setup or cleanup, partner recruiting and vetting, loyalty and deal activation, optimization, and reporting that separates new customers from sales you'd have gotten anyway. We do seeding for creators and help with placements in publications, and we'll work with your existing team or agency on it.

Out of scope

Replacing PR Agency

Fully replacing a PR agency or an ambassador and athlete management agency sits outside the commission structure. Those are real disciplines with their own scope, and we're willing to scope that work separately.

Got a PR team or agency already? We run alongside them. Affiliate is its own channel, its own reporting, its own partners. Don't have one and want a creator or ambassador program built? We'll scope and quote that separately. Carry less, and you do the affiliate work well instead of five things adequately.

Measurement

Why we trust
the numbers.

Most agencies report growth however the dashboard shows it, incrementality scores included. We treat those as an estimate, not proof.

A holdout test, or a clean read on new-versus-returning customers: that's the only way to know what a program actually added.

Every incrementality claim we hand back says which method produced it.

Ready to see if the numbers work for both sides?

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