We run affiliate programs. That's it, on purpose.
Program setup or cleanup, partner recruiting and vetting, loyalty and deal activation, optimization, and reporting that separates new customers from sales you'd have gotten anyway. We do seeding for creators and help with placements in publications, and we'll work with your existing team or agency on it.
Fully replacing a PR agency or an ambassador and athlete management agency sits outside the commission structure. Those are real disciplines with their own scope, and we're willing to scope that work separately.
Got a PR team or agency already? We run alongside them. Affiliate is its own channel, its own reporting, its own partners. Don't have one and want a creator or ambassador program built? We'll scope and quote that separately. Carry less, and you do the affiliate work well instead of five things adequately.
Most agencies report growth however the dashboard shows it, incrementality scores included. We treat those as an estimate, not proof.
A holdout test, or a clean read on new-versus-returning customers: that's the only way to know what a program actually added.
Every incrementality claim we hand back says which method produced it.