Case study

From zero to $1.1M in year one.

One client, a hunting apparel brand. Here is what the first year of a program built and run the alpine style way looked like.

$1.1M Affiliate revenue, year one About 10% of the brand's total ecommerce.

62% new Brand-new customers Share of affiliate sales from customers the brand had never sold to. The incremental growth agencies can't show.

15% CVR Conversion rate Well above the 1 to 3% norm.

+40% AOV Average order value Larger on affiliate sales than the brand's baseline.

How it ran

The process,
start to finish.

Two upland hunters and a dog in tall grass

01 / Build

Program built and cleaned up

Setup and tracking on the network, terms set, partners recruited and vetted.

02 / Ramp

Loyalty and deal partners first

Revenue in quickly, while the creators and publishers who bring new customers were onboarded.

03 / Grow

Ambassador and earned-media plays

Added where they fit, on a focused scale.

04 / Report

New customers, counted separately

Reporting that separates new-customer growth from sales the brand would have made anyway. That's where the 62% comes from.

On the numbers

Real, just
anonymized.

That program still runs. The numbers here are real, just anonymized, because of where that work happened.

Every incrementality claim we hand back says which method produced it. A holdout test, or a clean read on new-versus-returning customers: that's the only way to know what a program actually added.

Named client work will replace this page once it exists.

See if the numbers work for both sides.

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